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Sam Forde

Harcourts South Coast
138 Hindmarsh Road
Victor Harbor SA 5211

Mobile: 0400 666 495
Phone:  08 8552 5744


Sam is a joint business owner and Managing Director of Harcourts South Coast, with offices in Victor Harbor and Goolwa. In her role, Sam oversees all matters financial, HR and administration, whilst overseeing the ever expanding Property Management Department.  With over 30 staff, Harcourts South Coast has been acknowledged as one of the top franchise businesses in the Australian network.

Harcourts South Coast was purchased by the current Directors in 2010.  Prior to this, Sam was Client Services Manager at Brock Real Estate reporting to the CEO and responsible for all HR, IT, administration, events and driving the culture of the business. Brock Real Estate employed 100 staff and her expertise covered all divisions of the business, including residential, commercial, urban projects and finance.

Sam has over 30 years’ experience in the real estate industry, gained across a wide spectrum of SA, having initially started her career with Barry Burroughs South of Adelaide, before working for eleven years with Ray White Clare Valley.

Over the past 15 years, Sam has regularly undertaken a broad range of real estate and industry related training programmes to enhance her business management skills. These programs have included leadership seminars, IT training, human resource training and industrial relations workshops, all of which support her diverse administrative and business management expertise, cumulating with an MBA through UNISA in 2011.

Sam has been on the Board of the Real Estate Employers Federation of SA for the last eight years, the last two years as Deputy President, before being appointed President of REEF in 2018.